Privacy Policy


Joyce Lam Dental Corporation d.b.a S.J. Dental (“S.J. Dental”) is pleased to advise visitors of our policy for maintaining the privacy of non-public consumer and visitor information (“Privacy Policy“).

  1. Effective Date.  The Effective Date of this Privacy Policy is May 15, 2012.
  2. Sites covered by this Privacy Policy.   This Privacy Policy applies to the information collected at
  3. Links to Non-S.J. Dental Websites.   The SJ Dental Website may provide links to third party websites for your convenience and information.  If you access those links, you will leave the S.J. Dental Website.  S.J. Dental does not control those sites or their privacy practices, which may differ from those of S.J. Dental.  We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by the S.J. Dental Privacy Policy.  We encourage you to review the privacy policy of any company before submitting your personal information.
  4. Information We Collect.   This Privacy Policy covers personal and non-personal information.

Personal information.   Personal information is information that is associated with your name or personal identity.  S.J. Dental uses personal information to better understand your needs and interests and to provide you with better service.  Once you choose to provide us with personal information, you can be assured it will be used only to support your relationship with S.J. Dental.  We take seriously the trust you place in us.  S.J. Dental will not sell, rent or lease your personal information to others.  The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, and date of birth.

Non-personal information.   Non-personal information is data about usage and service operation that is not associated with a specific personal identity.  S.J. Dental collects and analyzes non-personal information to evaluate how visitors use the S.J. Dental Websites.  Most non-personal data is collected via cookies, log files, clear gifs, and or other analysis technologies.  Consequently, collected information is tied to the user’s personally identifiable information to provide offers and improve the content of the site for the user.  This profile is used to tailor a user’s visit to our Website and to direct pertinent marketing promotions to them.  We do not share non-personal information with third parties.

(a)                Cookies.   A cookie is a piece of data stored on the user’s computer tied to information about the user.  Usage of a cookie is in no way linked to any personally identifiable information while on our site.  S.J. Dental does use cookies.

(b)               Log Files.  We do not have log files.

(c)                Clear Gifs (Web Beacons/Web Bugs).   We do not employ a software technology called clear gifs (web beacons/web bugs), that helps better manage content on a site by informing what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users.

  1. Children’s Privacy.   S.J. Dental does not knowingly collect information from children under the age of 13 and S.J. Dental does not target its website to children under 13.  S.J. Dental is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children’s online activities and interests.
  2. How S.J. Dental uses your Information.   S.J. Dental uses your personal information to provide you with services and to help us better understand your needs and interests.  Specifically, we use your information to help you schedule an appointment, to communicate with you, to provide service and support, to update you on services and benefits, and to personalize our interaction with you.  Occasionally we may also use your information to contact you for market research regarding S.J. Dental’s mission.  In some instances, we will give you the opportunity to choose your privacy preferences regarding such communications; otherwise we handle your information as set forth in this Privacy Policy.  Personal data given to S.J. Dental may be transferred across state and country borders for the purposes of data consolidation, storage and simplified customer information management.  Non-personal data is aggregated for reporting about S.J. Dental website usability, performance and effectiveness, and shall be used to improve the visitor experience, usability and site content.

Special Offers and Updates.   We may send our contacting patients a welcoming email to an appointment confirmation.  Established users may occasionally receive information on products, services, special deals, and a newsletter.  Out of respect for the privacy of our users any communications we send will present the option to not receive these types of communications in the future.

Newsletter.   If a user wishes to subscribe to any newsletter or publication we offer, we ask for contact information such as name and email address.  Out of respect for our users privacy we provide a way to opt-out of these communications.

Surveys and Contests.   From time-to-time our site requests information from users via surveys or contests.  Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information.  The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).  Contact information will be used to notify the winners and award prizes.  Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site, S.J. Dental and its services.  Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice.  Though we may use an intermediary to conduct these surveys or contests, they may not use users’ personally identifiable information for any secondary purposes.

Visitor Service.   We communicate with users on a regular basis to provide information and in regards to issues relating to their account.  We communicate via email, text message or phone, in accordance with the user’s wishes.

Information Collected from other Sources.   Personal data collected online may also be combined with information you provide S.J. Dental through other sources such as surveys and public events such as trade shows or seminars.

Legal Disclaimer.   Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on us.

  1. Who we Share your Information with.   S.J. Dental will not sell, rent or lease your personal information to others.  S.J. Dental will not share your personal information with third parties except in responding to your requests for information.  Your permission will be requested when you submit your information.  S.J. Dental shares information with companies working on our behalf, but only for the purposes described above in Paragraph 6.

 Third Party Providers.   S.J. Dental contracts with third party service providers and suppliers.  Suppliers and service providers are required to keep confidential the information received on behalf of S.J. Dental and may not use it for any purpose other than to carry out the services they are performing for S.J. Dental.  These service providers may change or we may contract with additional service providers to better accommodate our customers.  Other than described in this Privacy Policy, S.J. Dental will not share personal information with any other third parties without your permission, unless required by law enforcement action, subpoena, or local law.

  1. Your choices.   S.J. Dental gives you the choice of receiving a variety of information that complements our website.  You can subscribe to receive certain service specific information and S.J. Dental marketing communications.  S.J. Dental marketing communications may include new information or special offers.  We give you a choice regarding delivery of S.J. Dental communications by postal mail, e-mail and telephone.  You can make or change your choices at the data collection point.  We will make every effort to honor your preferences.
  2. Privacy Preferences and Opting Out.  S.J. Dental from time-to-time sends communications or offers from the S.J. Dental Website, and each such communication will provide the option for you to  opt out from receiving further communications or offers.
  3. Your Information and Third-Party Companies.   Certain S.J. Dental services are linked with those from unrelated third-party companies, some which offer you the option to share with both S.J. Dental and the third party personal data you provide.  Except as set forth in this Privacy Policy, we will not share your personal information with those third-party companies unless you allow us to do so.
  4. Keeping Your Information Secure.   S.J. Dental is committed to protecting the information you provide us.  This Website takes every precaution to protect our users’ information.  When users submit sensitive information, it is protected both online and off-line.  If users have any further questions about the online or offline protection of information or the security of the S.J. Dental Website, users can send an email to

Online Protection.   We do everything in our power and commercially practicable to protect user-information online. Access to all users’ information, not just the sensitive information mentioned above, is restricted in our server, located in our office.  Information transmitted to us via our online appointment request form and our online patient registration forms are captured by Wufoo, a third party web application. All sensitive information pertaining to our patient’s identity are protected with 128 bit SSL encryption and these fields are detailed on the online forms. Additionally, you may view Wufoo’s security measures here. We will maintain commercially practicable procedures to protect all user information from online theft and unauthorized access.

Off-Line Protection.   We take reasonable efforts to protect user-information off-line.  All of our users’ information, not just the sensitive information mentioned above, is restricted in our office.  Only employees who need the information to perform a specific job are granted access to personally identifiable information.  Furthermore, our employees are kept up-to-date on our security and privacy practices.  Every three months, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users’ information is protected.  Finally, the servers that store personally identifiable information are locked in a secure facility.

  1. Changes to this Privacy Policy.  We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the affected S.J. Dental Website and without any other notice to you.   Any such change, update, or modification will be effective immediately upon posting on the S.J. Dental Website.
  2. Contacting us.   We value your opinions. If you have questions or suggestions regarding our Privacy Policy, please contact us at:

S.J. Dental
1876 Curtner Ave
Suite 100
San Jose, CA  95124